How advertising works on Surfboards and Fins
Updated 2026-09-19
This site earns from advertising, run through Google AdSense, and nothing else. No review is paid, and there is no affiliate link anywhere on the site.
How the ads work
Google AdSense places the ads on this site. Google chooses which ad shows to which visitor, based on its own systems, not on anything written on the page. Nobody here picks an advertiser, sells a placement or accepts a fee to mention a brand.
What that means for a review
A board gets a review because it was bought at retail or custom ordered and paid for, then ridden across a run of sessions. The verdict does not change for an advertiser, because there are no advertisers to please here, only Google's ad network running in the background. See about for how a review actually gets made.
No affiliate links
There is no affiliate link on this site, to a surf shop, a shaper or anywhere else. A link to another page here goes to another review, a tool or the log itself. A link naming a board's brand earns this site nothing if you click it. See the terms of use for how the content itself may be used.
How to tell an ad from an article
Ads sit in their own space on the page, separate from the writing, and are marked as ads by Google's own code. Anything without that marking, including every word of a review, a choose page or a fins page, is the site's own writing, not paid placement.
Questions people ask
Does a brand ever pay for a review?
No. See about for exactly what a review is and is not.
Are there affiliate links to gear or boards?
No affiliate link appears anywhere on this site.
Who decides which ad I see?
Google's AdSense system, based on its own targeting. Nobody on this site chooses or edits individual ads.
Does advertising affect what a review says?
No. A review is written from riding the board, or testing fins before any advertising is placed on the page.